Simply put, SEO optimization is adjusting the website content to meet the requirements of search engines (Google, Yahoo, Bing…) so they recognize it as important and useful for visitors and place it on the top of organic search results.

Ignoring the importance of SEO optimization of a website leads to fewer clients and therefore less profit. If you are not visible on the first pages of Google search results, it is as if you do not exist on the internet.


On-site SEO

Off-site SEO

optimizacija web stranice

Internet marketing (SEO)

By Internet marketing, we intend all the activities we can use to promote our products or services on the internet. Internet marketing is nowadays most commonly associated with Google ads, Facebook marketing, SEO (search engine optimization) and much more.

SEO (Search Engine Optimization), or in other words positioning of a webpage in search results, is considered to be one of the most important elements during the process of website creation, but also after the website is online even more so.

Search engines optimization that is done while creating the website and its content is called On-page SEO, while the part that is done after the site is created is called Off-page SEO.


SEO and Internet marketing strategies

The main goal of the SEO optimization is to have a better position of your site according to the required keyword in Google search engines, leading to an increased number of visitors, or the increase of organic traffic on the site, and hence increased sales.

When it comes to positioning in search engines and internet marketing, site optimization is a much better solution than Google Adsense, though somewhat expensive at the beginning; for a longer period of time is considerably cheaper and yields much better results by steadily increasing the number of visitors, while with Google advertising you pay every click.

Due to everything mentioned, SEO optimization is considered to be the best strategy of Internet marketing.

optimizacija web stranice
digitalni marketing web stranice

Website optimization

It is a complex and long-lasting process, but a process you cannot position on Google’s first page without. Getting your site on top of the search results page is a dream for any site owner.


a website is not a luxury, it is a necessity

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